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Fiercely competing in a highly-advertised market, Truemove-H had been long known as a life-style enabler. At a time of brand refreshing to accommodate the new launch in ultra high-speed network, Truemove-H decided to refine its brand identity as well as communication assets to bring up consumer desired experience to the next level.?
In this brand communication initiative, we had modernized Truemove-H brand identity together with high-scaled production of the whole new brand assets. These communication works were used to engage with consumer in multiple segments in holistic brand communication plan.
