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PAWGETHER by Innozus is a leading innovative brand dedicated to enhancing the lives of pets and their owners through creative use of technology. The brand’s goal is to improve the standard of living for both pets and their owners, fostering happiness and togetherness in every moment and invite pet owners to visit first-ever brand launch at the Pet Expo 2024 event at the Queen Sirikit National Convention Center.
To achieve this, our team conducted an in-depth analysis of pet owners' insights. We discovered that busy lifestyles often reduce the time and bonding moments between pets and their owners. In response, we embraced the concept “PAWGETHER, LOVE TOGETHER!”, which uses technology to bring pets and their owners closer with love and understanding. This concept inspired our key message to communicate to prospects that we are “Innovations that fulfill every moment together.”
We employed digital billboards to convey a fun, story-telling idea: “They Love, You Love.” This campaign showcases joyful moments between pets and their owners, made possible by PAWGETHER’s innovative products, which enhance every moment together with love.
Additionally, we collaborated with key opinion leaders (KOLs) to raise awareness of our brand launch and create a trend around our digital billboards to encourage pet owners to visit the PAWGETHER shop at the Pet Expo 2024.
