Pfizer Antibiotic Awareness Day

to create wider awareness about the correct use of antibiotics on Antibiotic Awareness Day 2021.

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BRIEF

Pfizer Thailand wants to create wider awareness about the correct use of antibiotics on Antibiotic Awareness Day 2021. Our duties is to simplify complicated information about antibiotics’ correct use and deliver it to Online mass target to help them fix their misunderstanding of using drugs.

ISSUE

We’ve found tons of Thai people who have wrong beliefs about the way to use antibiotics, most of that beliefs be spread by an elder in family or wrong information on the internet.

SOLUTION

So we decided to create a Musical Video for quickly & impactful delivering the warning message from brand, under key communication 'หยุดดื้อ' (Stop being stubborn) which playing with double meaning words that refer to both target behaviours context and drug-resistance context.

Along with the drug-resistant Characters from Pfizer Global, we also created Thai’s version key visual and Experimental online games to encourage all online user to test their knowledges about antibiotics. We also created supporting contents which allow online users to share it on their social media or send it to their family member in order to spread the knowledge to others.

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