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With rapid expansion of bigger capacity, economy washing machine in SEA, Electrolux - as a market leader in premium segment - decided to capitalise this emerging opportunity.
Electrolux had been known for long on its heritage of premium front-load washing machines that provide superior washing performance yet gentle to fabric. Thanked to T-Drive Technology, superior washing efficiency at bigger capacity could then be achieved at affordable price, allowing more user to reach.
To set a stance to play in this highly competitive economy market, T-Drive was well-supported with strong communication idea that could engage new users in this new turf, with tone and manner that makes Electrolux stayed prestige.
