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Inspired by cinematic landscape of Mt.Rainier in United States, Mt.Raineir chilled cup coffee has been readily serving Japanese people at about one million cups daily for decade.
First introduced to Thailand by Dutchmill, one of the leaders in dairy products, the brand locally set a strong offering with the whole new experience in coffee RTD market. It was supported by well-strategised communication that was executed under the core idea of "Living the Japanese Ways". This digital-first IMC campaign was led by series of web film - portraying a life of Japanese expat in Thailand, Raino-san.
