Portraying desirable life-styles - enabled by ultra-high-speed mobile connectivity. Telecom industry is not only about connecting people, it's all about making consumers' life a desirable one!
Fiercely competing in a highly-advertised market, Truemove-H had been long known as a life-style enabler. At a time of brand refreshing to accommodate the new launch in ultra high-speed network, Truemove-H decided to refine its brand identity as well as communication assets to bring up consumer desired experience to the next level.?
In this brand communication initiative, we had modernized Truemove-H brand identity together with high-scaled production of the whole new brand assets. These communication works were used to engage with consumer in multiple segments in holistic brand communication plan.