Marketing Campaign Management

Samsung Thailand

Samsung Triangle

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Leading a way towards new consumer insights. Air Conditioner will never look the same.

In strengthening the leading position in Consumer Household Electric Appliance, Samsung Thailand had launched new innovation of air-conditioning, Samsung Triangle.

With the unique quality of air cleaning, the communication idea was built around 'protection' in an execution that engaged with family particularly mom who is always an important influencer when it comes to choosing air condition. Set the technical part aside, let's see how Samsung Triangle bring happiness to your family.

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