Smart Innovation for Smart Living. The Curved SUHD TV, Aesthetic Design with 'Care'

Behind its aesthetic curved design, Samsung SUHD Curved TVs have potentials to introduce brand new and revolutionary viewing experience for audiences. The technological and health benefits of the product allow for hours of enjoyment of immersive watching experience without any worry of eyestrain and fatigue!

Key tasks to bring great product innovation to consumers' adoption is to create emotional linkage that is related to their life-style, and most importantly it is improving their life. This campaign is backed by series of communication works cascading down from thematic film to Always-On contents that capture all micro-moments along consumer journey.