Glamorously Professionale. Drive leadership image through South East Asia.

Major chunk of business in Hair Care category is happening in hair salon. This professional B2B network is one of the most extensive retail networks in South East Asia.

To drive a vibe of new collection launch in SEA, L'Oreal Professionale launched new thematic In-Salon campaign region-wide.

Initiated and created in Thailand, this communication work was utilised in strategic countries throughout SEA.