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3R The Future of Communication through CRM

When discussing CRM (Customer Relationship Management), many people automatically think of direct mailings, email blasts, sending out newsletters, cross-selling initiatives, opening call centers or, especially nowadays, hosting social media platforms.

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Micro-Moments Self research before paying, seek advice before selling

These days, the power and speed of 4G networks in Thailand is being utilized more than ever, as smartphones become more accessible to a wider market. These ever-more powerful devices accompany many consumers through virtually every waking minute, and they are constantly being checked throughout the day a few minutes at a time, so what we are seeing is the emergence of the Micro-Moment phenomena.

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Always On : Open 24 Hours a Day, 7 Days a Week

As mentioned, searching for reviews and product comparisons is becoming second nature for many consumers, so it is vital to make sure that content addressing these needs is carefully targeted to properly satisfy this behavior. No matter what sales channel, it is therefore important to understand strategy in embracing the concept of

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WUI 2016's hottest technology!

The recent past has seen a burgeoning importance placed on UI (User Interface) in the digital world, but within the last year or so there has been an explosion which seems to suggest no limit as to how far UI can go. It is no longer limited to a computer screen or even a smartphone, as the new trend of WUI (Wearable User Interface) has come on very strong.

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LIVE STREAMING Realtime link between the digital and physical

It is obvious by now that channels of marketing are evolving and new avenues are being explored, especially with the meteoric rise of live streaming that is an exciting new bridge for consumers between digital communication and real world interactions to simultaneously share experiences.

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